The ultimate power pout! This creamy-matte, full-coverage lip color delivers bold, long-lasting color and stays in place for hours of continuous wear. The texture is weightless on lips and comfortable. The color-rich formula will not bleed or transfer. Enriched with Vitamin E and avocado oil, Stay All Day® Liquid Lipstick softens the lips so they look and feel beautiful! Benefits: Creamy-matte, full coverage liquid lipstick. Long-lasting color stays in place. Weightless, color-rich formula will not bleed or feather. Enriched with Vitamin E and Avocado Oil to help hydrate and keep lips comfortable.